Ford Content Generator
Lead Unreal Engine Developer
Developed a scalable Unreal Engine visualization platform that generated public-facing imagery and video for Ford.com from every sellable vehicle configuration.
Technologies
Unreal Engine • Blueprint • Python • Pixyz • JSON
The Ford Content Generator began as an internal proof of concept focused on automating the creation of consumer-facing marketing imagery. By combining high-fidelity CAD data with a data-driven configuration system, the application enabled accurate visualization of every sellable vehicle combination while dramatically reducing manual effort for artists and renderers.
App Goals
Develop a scalable Unreal Engine visualization platform capable of generating consumer-facing imagery and video content from a comprehensive dataset containing every sellable vehicle configuration
Difficulties
One of the primary challenges involved translating broad and evolving marketing feedback into technically achievable rendering solutions while maintaining production timelines and visual consistency.
Core Systems
JSON-Driven Vehicle Configuration
Implemented a JSON-driven configuration system capable of dynamically adjusting geometry, materials, and feature visibility based on valid sellable vehicle trims and option combinations.
Scalable Batch Rendering Pipeline
Developed a flexible rendering pipeline supporting batch generation of images and videos across multiple vehicle trims, colors, configurations, camera angles, and rendering scenarios.
Custom Unreal Editor Tool Suite
Built a suite of custom Unreal Engine tools designed to streamline artist and renderer workflows. Tool functionality included dataset importing and updating, data asset and table generation, material visualization, camera setup, render job management, debugging utilities, and project data organization.
interface screenshot have been recreated using AI-generated imagery to respect confidential company information while accurately representing the underlying systems and workflows.
Collaboration with Marketing
Collaborated directly with marketing stakeholders through iterative review sessions to refine camera composition, movement, lighting, and presentation quality for consumer-facing renders and cinematic sequences.
Showcasing animated vehicle functionality.
Designed to highlight the digital cockpit experience for marketing.
Results
Public-facing imagery used on Ford.com.
Supported multiple vehicle programs.
Proof of concept evolved into a dedicated visualization team.
Reduced manual rendering workflows.
Created reusable tooling for future projects.